Sign Fuel
The Right Team to Power Your Sign!
The Best of Both Worlds
As a company, Sign Fuel is dedicated to the development of content for LED signs. The need for specialists in this media is the result of rapid quality leaps in the LED sign industry. When simple animation was the best signs could display, easy-to-use software provided by the manufacturer was good enough. Now, you need a broadcast-quality television edit system to feed a new generation of high-resolution LED signs. To do this, we have assembled an incredible collection of talent, equipment and software. This would be cost-ineffective for any single business with a sign, but it is what's necessary. By bringing together the best ideas from the sign industry and the video production and animation worlds, we provide an invaluable depth of knowledge with every animation you receive.
Click above to see auto dealership applications of Sign Fuel.
Bill Lamb, Business Development Manager
Bill is a 12 year veteran of the United States Navy, attended Ferris State College and has over 20 years experience in sales, marketing, design, fabrication, installation and project management of high-tech custom signage systems. Prior to joining Sign Fuel he worked as Regional Sales Director for Multimedia, an industry leader in LED sign development and manufacturing. As a licensed “Sign Specialist”, Bill has overseen the installation of hundreds of signage systems and was drawn to Sign Fuel by a desire to assist clients take full advantage of the signs he was installing.
Jeff Simonton, Creative Services Director
Jeff graduated from Michigan State University with a degree in Communications. He has 22 years of experience producing content for broadcast television and 15 years with computer video edit systems. His quality work has been recognized at the state and national levels, including 4 regional Emmy Awards. Jeff's transition to LED content design began in 2004 with a 5’ x 10’ full-video LED sign at a car dealership and referrals have put his animations on signs across the country. Approaching sign content as modified video, rather than upgraded text, has resulted in high-quality content which takes full advantage of the capabilities of LED signage.
